Here’s a super piece I found on logo design by Australian designer Jacob Cass.

"Want to know how to design a logo like a professional and have all the resources you need in just one post? Then this is the post for you… Learn professional logo design in just 5 steps!

Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark - a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.

One must know what a logo is before continuing."